Manchester United | Theatre of Dreams
In-store Installation
With its iconic hues and striking patterns, the design of a football jersey often defines the visual identity of a team. Commissioned by the Manchester United: Theatre of Dreams at Beijing Fang, SEESAW and CT.lab join forces to transform the emblematic "Red Devils" jersey into an interactive experience infused with fluid imagery, unleashing a dynamic fusion of form and motion.
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曼聯|夢劇場
店內裝置
標誌性的色彩、醒目的圖案,一件球衣的設計往往定義了球隊的視覺形象。在北京坊曼聯夢劇場的委托下,SEESAW與CT.lab攜手把極具代表性的「紅魔鬼」球衣轉化成一個融合了流動影像的互動體驗,釋放形格動力。
![](https://cdn.myportfolio.com/25284b217592d8cf662410aa4584b3c3/ef710d91-4132-452c-80c2-19fd6831736b_rw_1920.jpg?h=b51d42e5ac3442235ae6c6d1f009b563)
![](https://cdn.myportfolio.com/25284b217592d8cf662410aa4584b3c3/cc383341-319c-4f82-a16e-342dc61e9a71_rw_1920.jpg?h=ee54ddeff98fa188cebd3eba6913153b)
![](https://cdn.myportfolio.com/25284b217592d8cf662410aa4584b3c3/527c5f31-6563-4a77-b1eb-a0cafcd75882_rw_1200.jpg?h=b35b6073257a933ae2c697735099fbbb)
![](https://cdn.myportfolio.com/25284b217592d8cf662410aa4584b3c3/1391e13f-3d3e-478d-ac5f-a30deed7cf1a_rw_1200.jpg?h=cedf9f4d4931170dc48c3ca49cc8b77e)