The Taste of Yesteryear
Brand Story
Commissioned by WWAVE DESIGN, SEESAW produces an animated brand video for Macao’s time-honoured eatery “Man Lay Hong Kei”, unfolding its 70-year painstaking dai pai dong journey.
The legend starts with its founder carrying on his shoulder a pole with two baskets – one holding the ingredients, and the other the cookware – and selling noodles in the sun and rain at every corner of the town. Hong Kei has come a long way and is now a well-covered dai pai dong. Today, the third-generation owner with a good eye for quality ingredients still puts a lot of effort into maintaining the local taste, and the neighbourhood’s merry and warm atmosphere.
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舊時的味道
品牌故事
SEESAW受WWAVE DESIGN委託,為澳門70年老字號「萬利洪記」創作品牌故事動畫,講述大排檔經年累月的心路歷程。
從一膊一擔的擔挑檔開始,經歷日曬雨淋、四處擺賣,走到今天有瓦遮頭的大牌檔。時至今日,第三代的老闆依然每天親力親為準備食材,用心傳承最純粹的地道風味,還有那份暖暖的人情味。
![](https://cdn.myportfolio.com/25284b217592d8cf662410aa4584b3c3/25399fd6-c275-495b-a3fb-fa7021acb149_rw_1920.jpg?h=7f7df94c17f980dc0fc9dde72900b4b0)
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![](https://cdn.myportfolio.com/25284b217592d8cf662410aa4584b3c3/12c9e2c8-0971-4779-ad5d-96b38f10cceb_rw_1920.jpg?h=4bc781ab527fbad72348974d24fd268e)
![](https://cdn.myportfolio.com/25284b217592d8cf662410aa4584b3c3/181da60b-8eb8-43f0-a265-94d7045d2839_rw_1920.jpg?h=bf4346833660f98b792b857eba328cd6)
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![](https://cdn.myportfolio.com/25284b217592d8cf662410aa4584b3c3/5f372ef1-d217-42d3-9784-75762f155698_rw_1920.jpg?h=494e6f36f9eade091b163eb83dd0e480)
![](https://cdn.myportfolio.com/25284b217592d8cf662410aa4584b3c3/28c813e5-95f1-4d82-a743-c285aded2e97_rw_1920.jpg?h=910cd4e032930d3336876660fc829391)
![](https://cdn.myportfolio.com/25284b217592d8cf662410aa4584b3c3/fa038366-bff7-41e5-9e6d-2dcd1e631d26_rw_1920.jpg?h=70c4dacf9221424520173406ca1fa9d1)
Director | 導演
Jay Lei
Animators | 動畫師
John Wong
Jay Lei
Character Design & Background Art | 角色設計及背景
Jay Lei
Compositing | 合成
Jay Lei
Musicians | 樂手
Daniel Leong
Iat U Hong
Andrew Chi-Hin Cheong