SEESAW - The Taste of Yesteryear

The Taste of Yesteryear

Brand Story

Commissioned by WWAVE DESIGN, SEESAW produces an animated brand video for Macao’s time-honoured eatery “Man Lay Hong Kei”, unfolding its 70-year painstaking dai pai dong journey.

The legend starts with its founder carrying on his shoulder a pole with two baskets – one holding the ingredients, and the other the cookware – and selling noodles in the sun and rain at every corner of the town. Hong Kei has come a long way and is now a well-covered dai pai dong. Today, the third-generation owner with a good eye for quality ingredients still puts a lot of effort into maintaining the local taste, and the neighbourhood’s merry and warm atmosphere.

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舊時的味道

品牌故事

SEESAW受WWAVE DESIGN委託，為澳門70年老字號「萬利洪記」創作品牌故事動畫，講述大排檔經年累月的心路歷程。 

從一膊一擔的擔挑檔開始，經歷日曬雨淋、四處擺賣，走到今天有瓦遮頭的大牌檔。時至今日，第三代的老闆依然每天親力親為準備食材，用心傳承最純粹的地道風味，還有那份暖暖的人情味。