HP | The 75th Anniversary
To celebrate the 75th anniversary of HP’s founding, SEESAW and Mr.Beam worked together to tell its brand story in a short film completely created by projection mapping techniques.
The video was filmed, for a seamless effect, in one continuous shot of a series of animations that were systematically shown by 25 projectors on different tailor-made set pieces. This was a challenging project given the requirement of skilful coordination between time, techniques and visual contents.The video was also the opening film of HP's annual conference - HP Discover.
惠普 | 75周年紀念
Behind the Scenes