SEESAW - HP | The 75th Anniversary

HP | The 75th Anniversary

Launching Event

To celebrate the 75th anniversary of HP’s founding, SEESAW and Mr.Beam worked together to tell its brand story in a short film completely created by projection mapping techniques.

The video was filmed, for a seamless effect, in one continuous shot of a series of animations that were systematically shown by 25 projectors on different tailor-made set pieces. This was a challenging project given the requirement of skilful coordination between time, techniques and visual contents.

The video was also the opening film of HP's annual conference - HP Discover.

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惠普 | 75周年紀念

啓動禮

適逢惠普公司成立75周年，SEESAW跟Mr. Beam合作，以光雕投影方式製作一條短片，講述惠普的品牌故事。

拍攝影片前，我們預製了一系列不同形狀的場景道具，然後利用25部投影機將故事內容逐一投影到預製件的各個表面。為了達到一氣呵成的效果，更採用了一鏡到底的手法進行拍攝。整個項目無論在時間、技術和設計上，都必需配合得天衣無縫，挑戰性十足。

影片也是惠普年度展會HP Discover的開幕電影。